Strategy

Corporate and growth strategy

We help UK SMEs set direction and make the key choices that drive sustainable growth. We define where to play and how to win, prioritise investment, and set clear pricing and digital priorities based on market, customer, and capability insight. We translate strategy into a practical roadmap with owners, KPIs, and a governance cadence so decisions happen fast and delivery stays on track. Our work spans growth and innovation, market expansion, product and service development, and route-to-market and channel improvement. If required, we provide hands-on execution support to remove blockers, build capability, and sustain results.

Business and operating model transformation

Designed for UK SMEs to improve growth, margin, and delivery performance. We start with a strategic and organisational diagnostic to pinpoint the few constraints blocking progress, then prioritise the highest-return opportunities. Next, we sharpen the business model and revenue engine by clarifying the value proposition, focusing the offer and routes to market, and tightening pricing and commercial rules to reduce leakage. We then translate the direction into a target operating model with clear roles, decision rights, KPIs, and a governance rhythm so delivery becomes predictable and decisions happen faster. Where required, we support rollout with practical digital improvements and embedded change management so the new way of working sticks.

Functional strategy

Functional Strategy helps UK SMEs translate strategic goals into day-to-day execution that delivers measurable performance improvement. It starts with a diagnostic to understand how the organisation runs today, identify root causes and constraints, then build a practical roadmap with clear priorities, ownership, and KPIs. Workflows are optimised and the operating structure is strengthened so decision-making is faster, accountability is clear, and delivery becomes consistent and repeatable. With hands-on implementation support and change management, new routines and capabilities are embedded to reduce inefficiencies, lower operating costs, and improve growth and profitability.

Business unit strategy

CCB Consulting’s Business Unit Strategy service helps UK SMEs turn expansion goals into a focused, executable plan for a specific division or product line. We align leadership on a clear direction, diagnose performance and market realities, and then design a practical strategy covering where to compete, how to win, and what to prioritise. We translate this into an operating model with clear ownership, governance, and KPIs, and can stay involved to support implementation and change adoption. Typical outcomes include 10–30% operating cost reduction and 20%+ turnover uplift within 12 months, with the core growth plan and execution cadence set in around 12 weeks.