Corporate and growth strategy

CCB Consulting’s corporate and growth strategy service helps UK SMEs set direction and make the key choices that drive growth. We clarify where to play and how to win, prioritiseinvestment, reset pricing and digital priorities, then put in place owners, KPIs, and governance so execution stays on track.

Request for Proposal

To explore how our consulting services can support your objectives, please submit a request for proposal. Our team will review your requirements and respond with a tailored solution designed to meet your goals.

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Purpose and ambition setting

We work with founders and leadership teams to define a clear purpose, articulate bold ambitions, and translate them into measurable goals. This shared direction aligns stakeholders and becomes the decision filter for where to play, how to win, and what not to do.

Clarify your identity: articulate your unique value proposition, core purpose, and differentiation.
Deep market and competitor analysis: validate ambition against external reality by mapping market size, growth, customer needs, competitor positions, and pricing norms. Identify where you can credibly win and where you should avoid.
Strategic choices upfront: translate insights into clear “where to play” choices (segments, geographies, offers, channels) and “how to win” choices (positioning, capabilities, business model).
Align your team: build consensus around direction, decision rights, and governance (who owns what, who decides what, and how often).

Strategic planning and alignment

We turn complex challenges into actionable strategies. By combining market research with capability assessments, we identify growth opportunities, prioritize initiatives, and design practical, results-driven plans.

Opportunity identification: assess market dynamics and internal capabilities to pinpoint the most promising growth opportunities.
Roadmap development: develop phased plans with clear actions, owners and timelines.
Risk management and scenario planning: stress-test the plan with scenarios (base, downside, upside), identify key assumptions, and define mitigations (commercial, operational, regulatory, supplier, cash).
Performance measurement and KPIs: translate strategy into a practical scorecard (outcomes, leading indicators, activity metrics) and a review cadence (weekly operating rhythm, monthly steering, quarterly reset).

Growth and innovation strategy

We help SMEs move from planning to execution by designing and implementing growth initiatives that create lasting differentiation. Our work spans market expansion, product and service innovation, and business‑model evolution.

Market expansion: identify new geographic or customer segments and design entry strategies.
Product and service innovation: refine existing offerings or develop new ones to meet evolving customer needs and stand out in crowded markets.
Customer and channel growth: strengthen customer engagement and expand distribution through both digital and physical channels.
Business model design: rethink how value is created and captured, exploring subscription models, partnerships or platform strategies

Digital strategy

We assist organisations in enhancing their digital capabilities, making more informed technological investments, and enhancing their performance by leveraging data and innovation. We assist in the development of a digital roadmap that generates quantifiable growth, from the assessment of your current maturity to the redesign of digital experiences.

Assessing Digital Maturity: We evaluate your current digital capabilities to identify strengths, gaps, and growth opportunities.
Technology and process optimisation: By analyzing market trends and emerging technologies, we uncover high-impact opportunities, then recommend and implement the right tools and systems to boost efficiency, reduce costs, and drive long-term growth.
Enhancing Customer Experience: We design engaging, user-centric digital experiences that increase satisfaction, build customer loyalty, and differentiate your brand.

Pricing and profitability strategy

We develop pricing architectures and profitability frameworks that balance competitiveness with value capture. The aim is margin growth without damaging customer trust or volume. We quantify willingness to pay and price sensitivity by segment, identify profit leakage across products, services, customers, and channels, then redesign the commercial mix and pricing mechanics to improve realised margin. We also stress-test pricing changes with scenarios (volume, churn, competitor response) and embed KPIs and governance so performance is tracked and decisions happen fast.

Pricing architecture and guardrails: packages, tiers, discount corridors, approval rules (good-better-best, bundles, subscriptions, usage-based, minimum fees).
Profitability improvement: segment and offer economics, profit leakage fixes, focus trade-offs aligned to sales and delivery capacity.

Execution and implementation support

We move beyond advisory by acting as an execution partner. Working alongside your teams, we drive delivery, remove blockers, and build the internal capability to sustain results. We set clear ownership and decision rights, establish a practical operating cadence, and keep execution focused through disciplined prioritisation and resource allocation. We manage delivery risks actively, support adoption through structured change management and capability building, and embed performance tracking so progress is visible and course-corrections happen early.

Governance and delivery rhythm: owners, decision rights, weekly action tracking, monthly performance reviews, quarterly reprioritisation.
Change, capability, and resourcing: stakeholder mapping, comms, training, leadership coaching, and capacity rebalancing to protect the highest-return initiatives.
KPIs, risk control, and handover: dashboards and a single source of truth, active risk log and escalation paths, plus playbooks and templates so your team can run the cadence independently.

What does a typical engagement include?

A structured, end-to-end approach:

Purpose and ambition setting (direction, goals, decision criteria)

Strategic planning and alignment (where to play, how to win, priorities)

Growth and innovation options (market, offer, channel, business model)

Digital and technology roadmap (capabilities, data, tooling, quick wins)

Pricing and profitability (pricing architecture, margin drivers)

Execution support (plans, governance, KPIs, cadence)

What makes CCB Consulting different from other growth consultants?

Neutral, independent advice, we are not tied to software, vendors, or implementation partners.
End-to-end support from strategy through delivery, not just recommendations.
SME-first approach, pragmatic decisions, measurable outcomes, and governance that fits smaller teams.

How do you measure success?

We agree success metrics up front, then track progress through a simple KPI set and cadence. Typical measures include revenue growth, margin improvement, conversion rates, retention, productivity, and delivery milestones.

What size or type of companies do you work with?

We work with progressive businesses of all sizes, with a particular focus on UK SMEs generating under £50m in revenue, who are prepared to innovate, scale, and tackle demanding business obstacles.

What is the typical project timeline?

Timelines vary depending on the project scope and complexity. Some engagements may last a few weeks for focused initiatives, while others may extend over several months for comprehensive transformation programs. We always define timelines clearly during the proposal stage.